Linktree, the popular ‘link in bio’ service with over 16 million users, has partnered with PayPal to expand its offering recently launch of “commercial links” tools for direct payment on Linktree worldwide. The Melbourne-based startup says creators in more than 200 countries where PayPal operates can now accept payments through transaction tools.
Launched in March, Commerce Links allows users to accept payments directly on their Linktree profile without opening a new browser or tab. The new integration allows Linktree customers to connect their PayPal accounts and receive payments from their subscribers or customers via PayPal, debit card or credit card. Linktree note users can also access information regarding their transactions, payment conversion rate and more. The company says the relevant data available is intended to help creators manage their digital presence.
“As the creator economy grows, creators want new ways to collect payments and support their audiences with as little friction as possible,” said Alex Zaccaria, co-founder and CEO of Linktree, in a communicated. “We are excited to be working with PayPal to further extend our solutions to our users around the world and enable them to further manage and monetize their digital presence. “
There are two types of commercial links that creators can use to accept payments from their subscribers and customers: Creator services directly from their Linktree profile.
Linktree says its collaboration with PayPal is the latest in a series of designer-focused efforts. The announcement of the partnership comes days after Linktree announced its acquisition of the automated Songlink / Odesli music link aggregation platform. Linktree integrates Songlink / Odesli into its new “Music Link” feature, which automatically displays the same song or album on all music streaming services to allow users to listen to content on their preferred platform.
Founded in 2016, Linktree now competes with several “organic link” platforms, including Shorby, Linkin.bio and Beacons. In March, Linktree announced that it had raised $ 45 million in Series B funding. The funding round was co-led by Index Ventures and Coatue, with participation from returning investors AirTree Ventures and Insight Partners.