Elon Musk has found a new way to promote Dogecoin.
Musk’s underground transportation company, The Boring Company, is now accepting payment for rides on its Las Vegas Loop in cryptocurrency, according to a CNN report.
The Loop is a network of tunnels beneath the Las Vegas Convention Center that transports people using Tesla vehicles traveling at high speed. The Las Vegas Loop is The Boring Company’s first project for commercial use, and the company plans to expand the tunnels through Las Vegas. Musk’s Boring Company also plans to build underground tunnels in Texas and has submitted a proposal for a loop in Miami.
Rides on the Loop are currently free, but the company plans to charge $1.50 for single rides and $2.50 for a day pass, according to CNN.
The Boring Company could not immediately be reached for comment.
The Boring Company’s decision to accept payment in Dogecoin is part of a long history of Elon Musk embracing cryptocurrency. Tesla, of which Musk is also CEO, accept payment in Dogecoin for certain goods.
Dogecoin, which was started as a joke by two engineers in 2013, saw its price peak from less than 1 cent to over 70 cents in May 2021, helped in part by Musk’s Twitter promotion.
Last month, Musk said he was supporting Dogecoin because “not-so-rich” people asked him to. It is unclear how much money Musk has invested in Dogecoin.