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Financial services company Synchrony Wednesday (December 15) unveiled a strategic investment in a digital payment company Ignore which gives merchants the ability to offer their customers a one-click payment solution.
Synchrony will work with Skipify to market Skipify’s capabilities across Synchrony’s merchant network and financial ecosystem, in addition to its investment through Synchrony Ventures.
The Synchrony-Skipify collaboration enables one-click payment for emails, advertising copy and websites. Synchrony partner merchants can integrate the solution to allow their customers to complete their purchases with a credit card issued by Synchrony with one click and apply rewards and discounts.
“Synchrony is committed to continuously evolving the customer buying journey, which means helping our merchant partners digitally transform, reduce friction and increase conversion rates,” said Trish mosconi, EVP, Director of Strategy and Corporate Development at Synchrony, in the joint announcement.
“With approximately 60 million cardholders, this partnership has the power to transform digital commerce as we know it,” she said.
Skipify claims that its merchant partners have seen a 30% increase in sales conversions.
“Synchrony’s products and capabilities, along with the ability to scale them – and their expertise in loyalty, analytics and email marketing, make this partnership a key growth driver for us,” said Ryth martin, CEO and co-founder of Skipify. “We are on a mission to redefine frictionless commerce and we look forward to co-creating the future. “
Related: Prime Healthcare Expands Healthcare Funding with Synchrony Collaboration
In October, Synchrony and healthcare provider Prime Healthcare teamed up to give Prime patients the ability to pay for medical appointments over time through Synchrony’s CareCredit credit card.
Prime Healthcare has 45 hospitals in 14 states. The healthcare credit card will be available for payments to qualified patients before care, at the point of care and after care.
Members can apply for the Synchrony CareCredit card on their mobile devices or computers, in their provider’s office or over the phone and will get a decision in seconds. They can pay bills in long and short term installments, including deferred interest if paid in full within six, 12, 18, or 24 months, and a reduced APR with fixed monthly payments for 24, 36 , 48 or 60 months.
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NEW PYMNTS DATA: WHAT BRITISH CONSUMERS EXPECT FROM THEIR GROCERY EXPERIENCES
On: Forty-four percent of UK grocery shoppers spend more in grocery stores when they have access to loyalty programs, and an equal share say the presence of loyalty programs alone dictates where they shop. What UK consumers expect from their grocery shopping experiences surveyed 2,501 UK consumers to examine how retailers can make the most of loyalty programs to increase spending and gain new customers.
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