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Quora announced the launch of its new subscription plan Quora +. The Q&A social media platform offering gives subscribers access to exclusive content from the creators and curators of Quora +. For writers, that means they would share the revenue from subscriptions through Quora +. The offer is in addition to existing Quora content which will remain free for everyone. However, Quora + subscribers will get full access and exclusive content from participating creators and spaces.
Quora announces the launch of Quora +
According to the agreement, a fair compromise is achieved where Quora + creators are paid for their work and subscribers through their subscriptions support creators who offer them answers to their questions. Instead of readers paying selected creators, subscribers will pay Quora which, in turn, distributes payment to creators in proportion to the amount each subscriber consumes their content.
What Quora + Offers
- The subscription-only plan allows users to access unlimited exclusive content. These include access to thousands of replies and messages.
- Quora + comes with either a $ 5 per month subscription or a discounted annual subscription of $ 50 per year, there is also a thirty day free trial available.
- Access a selection of exclusive content from the space.
- Participating authors will be remunerated in proportion to the amount of content they produce.
- At the initial stage, only a small number of creators will participate in Quora +. Over time, the invites will be extended to more creators in the Quora community.
Quora as a marketing tool
In addition to asking general questions, people also use Quora to ask questions about companies, products, and industries. In terms of Quora marketing, it can be described as a search engine associated with social media where one can use it to answer queries relevant to their niche while improving their profile and showcasing their skills at the same time. .
Quora.com receives an average of 3,000 to 5,000 questions per day from its 300 million monthly users covering over 300,000 topics. In terms of attracting professionals, Quora rivals LinkedIn with around 36% of platform users being managers or in leadership and decision-making positions. Like other social media platforms, users can create their profiles and follow other users. They can create what’s called spaces, a collection of content, or create their own spaces to engage with community members.
Businesses can use it to reach audiences and improve their lead generation. They may also share content on Quora from your site as part of your content marketing strategy.
Other Quora options for reaching audiences
Businesses can also interact with the public through Quora ads. Quora Ads help businesses not only expand their reach, but also access Quora Ads targeting which covers contextual, behavioral, audience, and broad targeting.
Advertisers can also add secondary filters such as location, device, browser, mobile operating system, gender, email targeting, and others. Quora ads come in the form of a live auction system where advertisers bid for ad placements. Bidding options come from cost-per-click (CPC), cost-per-impression (CPM), and conversion-optimized (CPA) bidding.
Image: quora
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