All Price Rite stores now accept Electronic Benefits Transfer (EBT) Supplemental Nutrition Assistance Program (SNAP) benefits as online payment for groceries through Instacart, the nation’s largest online grocery platform . EBT SNAP will be accepted for Price Rite Marketplace orders placed through Instacart and Price Rite’s own online storefront, powered by Instacart.
Starting Tuesday, customers eligible for EBT SNAP benefits can now use their funds when shopping online at Price Rite Marketplace stores on Instacart’s website and mobile app from all 60 locations in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island. Price Rite Marketplace is operated by Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, which also operates ShopRite and The Fresh Grocer stores in the Northeast.
Shoppers must enter their EBT card as a payment method on their Instacart account and select items from the list of EBT SNAP eligible products as part of their Price Rite Marketplace order. Another form of payment is required for delivery charges, tips and taxes.
“Price Rite Marketplace is proud to accept EBT SNAP online for delivery and curbside pickup orders through Instacart,” said Kevin McDonnell, Senior Vice President of Operations for Price Rite Marketplace. “This new online payment option for customers using EBT SNAP will make it easier for many families to get the fresh food and essentials they need.”
To subsidize costs for EBT SNAP participants, Instacart will waive delivery and pickup fees on all EBT SNAP orders through March 31, 2022, for customers using a valid EBT card associated with their Instacart account as part of their purchase. .
“We are extremely proud to partner with Price Rite Marketplace to introduce EBT SNAP payments for same-day delivery and pickup, giving people better access to food in the Northeast,” said Sarah Mastrorocco, Vice -President of Food and Nutrition Access at Instacart. . “At Instacart, we believe that online grocery shopping should be accessible to everyone, not just a luxury for some. We look forward to increasing the affordability and accessibility of nutritious foods through this expanded partnership.”
After a year-long expansion program, Instacart’s SNAP EBT online footprint now reaches more than 25 million food-insecure people nationwide, the online grocery giant said. based in San Francisco, adding that since launching SNAP EBT payments on its platform with Aldi US in November 2020, more than 40 retail partners covering more than 5,600 stores in 39 states and Washington, DC, added this ability.
Over the past year, retailers allowing SNAP EBT payments for Instacart orders included Ahold Delhaize USA, Brookshire Grocery Co., Earth Fare, Fairplay Foods, Food Bazaar, Harps Foods, Homeland, Little Giant Farmer’s Market, My County Market, PAQ Inc. (Food 4 Less California and Rancho San Miguel), Price Chopper /Market 32, Publix Super Markets, The Save Mart Cos., Schnuck Markets, Strack & Van Til, Tops Friendly Markets, Wakefern Food Corp. and Woodman’s Markets, among others.