LAS VEGAS, Oct 04, 2021 (GLOBE NEWSWIRE) – Passport Technology (“Passport”), a global leader in payment technologies for the gaming industry, today announced the acquisition of Phi Gaming (“Phi” ), the leading CRM provider for casino loyalty and interactive promotions. Casino operators are looking to the tech industry for innovation and dynamic tools like Lush to engage customers and improve the player experience. With Passport’s POI® software layer, point of interface, point of interaction, point of influence and point of impact within the brick and mortar, online casinos will be forever high.
The acquisition of Phi and the incorporation of the Lush loyalty platform will significantly improve Passport’s loyalty and digital wallet solutions and strengthen Passport’s position as a leading provider of payment, cash recycling and software solutions. omnichannel casino software. Diallo Gordon, CEO of Phi, will join Passport, leader in digital wallet and loyalty programs.
“The integration of Passport’s industry-leading casino payment solutions with Lush’s intuitive customer engagement and loyalty platform will mark the new standard in loyalty-driven casino payments and marketing,” said Diallo Gordon. “The Lush platform supports digital, online and physical touchpoints, agnostic and uniquely integrated with casino management systems for maximum flexibility. With Passport’s comprehensive suite of payment solutions, Lush is disrupting the casino loyalty landscape with next-generation technology and behavior-driven offerings. “
The Lush platform offers physical casinos a fully customizable loyalty solution with third-party plug-in capability for unlimited configuration possibilities. Cloud-based software provides operators with in-depth analytics and dynamic tools designed to increase customer engagement and complement gaming operations. Lush is delivered to the customer through attractive kiosks specially designed to drive loyalty, advance brand exposure, increase player participation and influence player behavior. Lush is managed through an easy-to-use web portal that gives operators a window into what their customers want and real-time management capabilities to act on that information quickly.
“The acquisition of Phi just makes a lot of sense,” said John Steely, COO of Passport. “The kind of integration and direct engagement possible with Lush truly complements our payments platform and will prove to be a highly strategic part of our technology and marketing stack as we invest in the future, which means that our partners will benefit from the most complete and efficient digital technology. industry financial management and marketing system.
Passport’s CashLoop digital wallet will advance the paradigm by incorporating incentive-based player engagement, player rewards management, customizable interactive promotions and dynamic loyalty-based marketing – powered by Lush.
“Diallo and his team have built Lush’s preeminent loyalty platform, and with Passport’s POI software layer and ActiveData RT dynamic levers, our customers will benefit from a new tool dashboard to maximize revenue, reduce costs and improve player loyalty, ”said Cleve Tzung. , CEO of Passeport. “Passport will continue to be a disruptor in the casino payments industry as we are at the forefront of a casino payments transformation driven by analytics, loyalty and digital. Passport welcomes the Phi team to the Passport family and couldn’t be more excited about the future. “
Passport will preview the Lush platform, the CashLoop digital wallet and more at booth # 3630 at the 2021 Global Gaming Expo (G2E) in Las Vegas.
For more information, please visit passporttechnology.com
Senior Vice President, Marketing
About the passport:
Passport Technology is a leading developer of technology solutions and services for the highly regulated payments, gaming and financial services markets. The company’s product portfolio includes refund kiosks, cash equivalents, check guarantee, ATM, digital payments, cash and cashless integrations, casino automation, regulatory compliance solutions , bank-sponsored transaction processing, merchant services, server and web analytics, management systems application agnostic, and interactive content and loyalty services. Passport, through its preferred and associated gaming licenses, has safely and responsibly paid over $ 32 billion in funds to casinos around the world.
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