Makro Brazil and Colombia adopt AI-based assortment

DALLAS ET SÃO PAULO, Brazil, July 08, 2021 (GLOBE NEWSWIRE) – Symphony RetailAI, one of the world’s leading providers of integrated marketing, merchandising and supply chain solutions for retailers and large product manufacturers consumption, today announced that Makro has implemented assortment optimization solution.

Present in Brazil since 1972, Makro has always made decisions with the consumer as a top priority. With its new capabilities thanks to the partnership with Symphony RetailAI, the brand is confident in its ability to offer ever more personalized shopping experiences to its customers. buyers, through enhanced product assortments that meet their preferences.

Comprehension customer behavior is essential in today’s new retail landscape. The merchandising practices used by most retailers to gain competitive advantage are now a matter of survival, not just a measure of success.

Makro has always served both commercial customers, including restaurants and bars, as well as the end consumer. Faced with the need to refine its assortment processes for both types of customers, Makro turned to Symphony RetailAI’s AI-powered solution to increase relevance and improve merchandising decisions in every channel.

Using machine learning and AI, Symphony RetailAI’s prescriptive assortment optimization solution analyzes consumer data, identifies purchase preferences, product affinities, product loyalty and to the mark, as well as the transfer of the application. Information is evaluated using machine learning and AI to recommend optimal product assortments and form of exposure at the location level, tailoring the shopping experience to each Makro customer. .

“Retail success is in the details, and it is only with the improvement of machine learning and AI technology that we can be precise in identifying buying behavior. and the preferences of our customers, both business entities and the end consumer, ”said Gustavo Sucre, Chief Strategy Officer, Makro. Latin America. “By leveraging Symphony RetailAI’s prescriptive assortment optimization solution, Makro will be able to attract new consumers to stores while maintaining customer loyalty.”

“Serving the individual preferences of each consumer will certainly be a competitive advantage for Makro,” said Fabio Silvestri, LATAM vice president, Symphony RetailAI. “We are delighted to be able to support this transformation.

The consulting firm RETAILATAM Business Solutions will provide strategic and advisory support to Symphony RetailAI throughout the process of forming and implementing the Makro network in Brazil and Colombia.

“The implementation of the Symphony RetailAI solution will allow Makro to develop a growth strategy based on the implementation of the ‘ideal point of sale’, through information and recommendations to influence the path taken by the consumer”, said Daniel Sampietro, Founder and CEO, RETAILATAM.

Symphony RetailAI’s technology specializes in food distribution and has been developed and refined for over 30 years. Using machine learning and artificial intelligence, Symphony RetailAI’s solutions leverage data from over 175 million homes and 850 global retailers in 70 countries, including the 25 largest manufacturers and half of the 25 largest retailers around the world.

Learn more about Symphony RetailAI’s assortment optimization solution.

About MAKRO
Founded in 1968 and present in Brazil since 1972, Makro is a company of the Dutch group SHV (Steenkolen Handels Vereeniging) and operates in 4 South American countries: Argentina, Brazil, Colombia and Venezuela, with currently more than 100 stores. With department stores strategically located in the country, Makro seeks to meet the needs of all customers, offering a wide variety of products at the best market prices. In store, you can buy in any quantity, small or large volumes and choose from several payment methods: cash, credit and debit cards and food stamps from the main brands.

About Symphony RetailAI
Symphony RetailAI is a leading global provider of role-specific, role-specific AI revenue growth management and customer-centric information solutions for CPG retailers and manufacturers across the country. value chain. Our proven, industry-leading AI software, paired with the industry’s only natural language conversational AI interface, CINDE, provides key users with proven prescriptive and preventative recommendations that make it easy to identify end-to-end growth opportunities. end, activating plan and achieving measurable growth in profits and revenues. Our solutions are specific to the roles of key decision makers focused on profitable growth throughout the retail value chain, from source to consumer. Through our strong global ecosystem of partners, we serve more than 1,200 organizations worldwide, including 15 of the world’s 25 largest grocery retailers, 25 of the world’s 25 largest manufacturers of GPC, thousands of retail brands in the world. retail and hundreds of national and regional channels, throughout the Microsoft Azure Cloud. Symphony RetailAI is a SymphonyAI company. More on Symphony RetailAI.

About Symphony AI
SymphonyAI is building the leading enterprise AI company for digital transformation in the largest and most resilient growth sectors including life sciences, healthcare, retail, consumer goods, services financial, manufacturing and media. In each of these verticals, ISC companies count many leading companies among their customers. SAI is backed by a $ 1 billion pledge from Dr. Romesh Wadhwani, a successful entrepreneur and philanthropist. Since its inception in 2017, SymphonyAI has grown rapidly to reach a combined revenue of over $ 300 million and over 2,200 talented leaders, data scientists and other professionals.

About RETAILATAM Business Solutions
Regional retail solutions company, offering AI-driven decision platforms, customer-centric solutions and business advisory services, helping CPG retailers and manufacturers better understand and manage business.

He has the leadership of market research and information technology industry veterans, with over 29 years of experience in global and Latin American retail, buyer marketing, merchandising, category and space management, assortment optimization, business intelligence and retailer data.

Media contacts
Adrienne newcomb
Ketner Group Communications (for Symphony RetailAI)
[email protected]