Jack Dorsey’s Square is now a block


Jack Dorsey is no Mark Zuckerberg fan. He once said Rolling stoneAt dinner at Zuck’s, the Facebook CEO served him a goat he had killed, and the meat was cold. More recently, he’s poked fun at Zuckerberg’s metaverse ambitions. Nonetheless, even unintentionally, Square’s CEO today finds himself making a similar gesture to the social media mogul who changed the name from Facebook to Meta just five weeks ago.

Square is now Block. Understood? To block.

Just as Meta has retained the Facebook name for its flagship product, Block will continue to use Square for its “seller” business, which includes payment systems and banking products for merchants. The new name, which takes effect today, on the 12th anniversary of Square’s launch, reflects the broader scope of the company’s business, which now includes the Cash App personal payment service, the music service Tidal is a crypto-based open development platform. calls TBD54566975.

Courtesy of Block

In his statement announcing the change, Block marvels at the connotations in his new nickname: overcoming. “Buried in the middle of that list is the one that most likely brought about the change: blockchain. Square, and in particular Dorsey, embraced the crypto revolution, almost to the point of having a sticker on its products that said “Bitcoin Inside.” (By the way, the company’s Square Crypto division will now be called Spiral, although the company does not have provided a list of similar word associations for this.)

Here’s another linguistic feature: just like Alphabet, which made a similar move when it changed its name from Google and called its various businesses “bets,” Block will call its divisions “building blocks.”

Block says everything else in the business will be the same, with employees engaged in everything they’ve been doing before except with new email addresses. The company’s new website will have the address block.xyz; The seemingly preferable block.com appears to be owned by a stealthy cryptocurrency firm. Currently, the NYSE ticker symbol of the SQ Company will remain unchanged.


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