How to Get Paid for Reels on Instagram (Game Bonuses and Advertising)


Want to make money with your Instagram Reels videos? Here’s everything you need to know about game bonuses and advertising opportunities.

instagram Reels is a solid alternative to TikTok, in part because it allows creators to get paid for their videos. Since TikTok’s rise to prominence over the past two years, watching other social apps try to emulate its success has been interesting. Snapchat launched Snapchat Spotlight, YouTube launched YouTube Shorts, and Instagram now offers Instagram Reels.

For its part, Instagram Reels is one of the most complete TikTok alternatives. It’s easily accessible in the main Instagram app, scrolling through new videos is as easy as it is on TikTok, and you can create your own Instagram reels with just the press of a button. The best part? Instagram pays some Reels creators for the videos they upload.


Related: How to See Who’s Viewed Your Instagram Posts (Photos, Videos, and Stories)

Getting paid for video content isn’t a new concept in 2022. YouTube has been letting users monetize videos for years, TikTok has its own payment program, and you can get paid for live streams on Twitch. Although it might not be immediately apparent, you can also get paid for videos uploaded to Instagram Reels. Instagram has two main payment programs for content Reels, and whether you’re eligible for both or just one, getting paid on Instagram Reels is easier than you think.

All the Ways to Get Paid with Instagram Reels

Meta Reels logo on iPhone 11

The first (and most common) way to get paid on Instagram Reels is with Reels Play Bonuses. Game bonuses allow you to get paid directly from Instagram after your Reels videos have achieved a certain number of views for a set period of time. You have 30 days to complete the game bonus and achieve the view goal set by Instagram for you.

There are two caveats to earning game bonuses. First, you must have at least 1,000 Reels views in the last 30 days. Second, you can only earn the game bonuses if Instagram invites you to join the program. You’ll see a pop-up in the Instagram app if you’ve been selected to participate. If you have enough views but have not been invited to the Play Bonus program, you will need to sit down and wait for your invite.

How much can you expect to receive from Reels Play bonuses from Instagram? This varies greatly depending on the game bonus you received. In November 2021, some Reels users have reported get $1,200 to hit 1 million views — and up to $35,000 to get 58 million views. Since April 2022, however, Instagram now requires 11 million views for $1,200 and 359 million views for the whopping $35,000 payout.

Finally, Instagram Reels users with more followers can earn even more. In addition to getting bigger game bonuses, some users may also be eligible to have ads placed on their Reels videos. To get ad money, you need at least 10,000 subscribers, five (or more) video Reels, and 600,000 watch minutes in the last 60 days. Whether you’re eligible to place ads on your videos or just want to focus on Play bonuses, these are all the ways you can get paid with instagram Reels.

Next: Can you remove TikTok filters on other people’s videos?

Source: instagram, Marc Guim, The Financial Times

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