Bread Financial™ and Victoria’s Secret launch a new co-branded Mastercard® and renew their longstanding partnership


Columbus, Ohio–(BUSINESS WIRE)–bread financial (NYSE: ADS), a leading-edge financial services company providing simple and flexible payment, lending and savings solutions, today launched a new co-branded credit card program with Victoria’s Secret. , the world’s largest specialty lingerie retailer, to provide customers with a modernized credit offering across all channels. Additionally, Bread Financial and Victoria’s Secret renewed their longstanding relationship with the private label credit card program. MasterCard® will be the network for both offers.

“Bread Financial is delighted to continue our nearly three-decade relationship with Victoria’s Secret, our longest-serving brand partner,” said Val Greer, Executive Vice President and Chief Commercial Officer of Bread Financial. “Our renewed agreement expands our product line to include a co-branded card with Mastercard®enabling us to offer our award-winning credit and loyalty products to Victoria’s Secret customers, increasing customer value and continuing our commitment to expansive innovation.

The Victoria’s Secret Mastercard® uses tap-to-pay technology, is compatible with all digital wallets, and offers increased anti-fraud security to create a seamless and safe path to purchase for all cardholders. The Victoria’s Secret Mastercard® will also provide coveted rewards to cardholders while spending both at Victoria’s Secret and off-brand, complementing the existing Victoria’s Secret private label credit card.

With this new co-branded card, on a minimum purchase, eligible cardholders will receive 5% back in rewards on Victoria’s Secret and PINK purchases (Gold cardholders will receive 7.5% back in rewards) , 2% back in rewards for specific bonus categories, including travel, dining and streaming services, and 1% back in rewards for all other purchases outside of Victoria’s Secret. Co-branded cardholders will also receive a $30 activation bonus offer after spending $500 outside of Victoria’s Secret within 90 days of activation. Plus, Victoria’s Secret and PINK private credit cardholders will have the opportunity to earn rewards faster than today.

Cardholders will also discover Mastercard® benefits, including priceless experiences, while peace of mind is assured with protection benefits, including Mastercard® Identity Theft Protection™, Mastercard® Zero liability protection and global emergency services.

“People are looking for payment methods and rewards that match their individual interests and their daily lives,” said John Levitsky, executive vice president of Mastercard.®. “Together with Bread Financial and Victoria’s Secret, we provide Victoria’s Secret shoppers with engaging card products with rewards in the categories most meaningful to them, both in-store and online.”

With nearly 1,400 retail stores worldwide and a female-dominated workforce of more than 30,000 employees, Victoria’s Secret has the largest team of specially trained bra fitting experts in the world. Victoria’s Secret is committed to inspiring women around the world with products and experiences that uplift and champion them and their journeys while creating lasting relationships and advocating for positive change.

“The Victoria’s Secret Mastercard offers new and long-time customers extensive benefits that we know are important to them, including more options to pay the way they want and the ability to earn rewards faster. said TJ Johnson, Chief Financial Officer, Victoria’s Secret & Co.

About Bread Financial

bread financial (NYSE: ADS) is a leading-edge financial services company that provides simple, personalized payment, lending and savings solutions. The company creates opportunities for its customers and partners through digital choices that deliver ease, empowerment, financial flexibility, and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth to its partners through a full suite of products, including private label and co-branded credit cards , installment loans and buy now, pay later (BNPL) . Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded payment, loan and savings products.

Formerly Alliance Data, Bread Financial is an S&P MidCap 400 company headquartered in Columbus, Ohio, committed to sustainable business practices powered by its more than 6,000 associates worldwide. To learn more about Bread Financial, visit or follow us on Facebook, LinkedIn, Twitter and instagram.

About Victoria’s Secret

Victoria’s Secret is the world’s largest specialty lingerie retailer and offers a wide assortment of fashion-inspired modern collections including bras, briefs, lingerie, casual sleepwear, activewear and bath products, as well as award-winning prestige fragrances and body treatments. With nearly 1,400 retail stores worldwide and a female-dominated workforce of over 30,000, Victoria’s Secret has the largest team of trained bra fitting experts in the world. Victoria’s Secret is committed to inspiring women around the world with products and experiences that uplift and champion them and their journeys while creating lasting relationships and advocating for positive change.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside our company. With connections in more than 210 countries and territories, we are building a sustainable world that unlocks invaluable opportunity for all.

Forward-looking statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe”, “expect”, “anticipate”, “estimate”, “intend”, “project”, “plan”, “likely”, “may” , “should” or other similar words or phrases matter. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals are also forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make and advice we give with respect to our expected operating or financial results, the launch or completion of strategic initiatives , including our ability to realize the anticipated benefits from the fallout from our LoyaltyOne segment, future declarations of dividends and future economic conditions, including, but not limited to, market conditions and the impacts of COVID-19 related to relief measures for affected borrowers and depositors, labor shortages due to quarantine and reduced customer demand. We believe our expectations are based on reasonable assumptions. Forward-looking statements are, however, subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurance can be given that our expectations will turn out to have been correct. These risks and uncertainties include, but are not limited to, the factors set forth in the Risk Factors section of our Annual Report on Form 10-K for the most recently completed financial year, which may be updated in Section 1A of, or elsewhere in, our quarterly reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date they are made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unforeseen or other circumstances.


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